We audited the marketing at ScorePlay
AI-powered media backbone for sports organizations
This page was built using the same AI infrastructure we deploy for clients.
Month-to-month. Cancel anytime.
Recent Series A ($13M, Feb 2025) signals product-market fit but minimal visible paid acquisition presence targeting sports media buyers
Creator and Studio products serve different buyer personas (athletes/teams vs. production teams) but unified messaging strategy unclear
13K LinkedIn followers for a venture-backed B2B SaaS suggests limited executive visibility and thought leadership from leadership team
AI-Forward Companies Trust MarketerHire
Plaid
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TinuitiScorePlay's Leadership
We mapped your current team to understand where MH-1 fits in.
MH-1 doesn't replace your team. It becomes your marketing team: dedicated humans + AI agents running execution at scale while you focus on product.
Here's Where You Stand
Post-Series A momentum masked by underdeveloped demand gen infrastructure across paid, organic, and AI visibility channels
Product pages likely rank for category terms (DAM, MAM, sports media software) but lack competitive keyword clustering and content depth for buyer journey
MH-1: SEO module builds pillar content around media asset management workflows, feeds organic ranking expansion across creator and studio positioning
Minimal AEO footprint means Claude, ChatGPT, Gemini users don't encounter ScorePlay when researching sports media infrastructure solutions
MH-1: AEO agent generates structured FAQs, use case documentation, and technical content optimized for LLM retrieval, indexing across AI platforms
No visible LinkedIn campaign targeting sports league operators, broadcasters, or rights holders; likely competing on brand awareness vs. intent
MH-1: Paid agent launches account-based campaigns to sports federation decision-makers, broadcast production teams, and media operations leaders
Co-founder Victorien has platform but underutilized for positioning ScorePlay as sports media infrastructure authority; no visible blog or research
MH-1: Content agent publishes live capture optimization guides, media workflow case studies, and industry reports positioning ScorePlay as category leader
Three distinct products (Creator, Studio, Pulse) lack visible cross-sell motion or customer success narrative showing usage expansion across platforms
MH-1: Lifecycle agent segments users by product adoption, triggers expansion campaigns showing Studio+Creator bundling and Pulse scale benefits
Top Growth Opportunities
Position ScorePlay as the definitive resource for how sports organizations structure media operations at scale, capturing buyer research intent
Content and AEO agents publish comprehensive guides on live production workflows, asset tagging strategies, and global distribution pipelines
Leagues and federations are high-value, slow-moving buyers. Direct campaigns to sports league media operations teams unlock enterprise deals
Paid agent builds targeted campaigns for NFL, NBA, Premier League, Bundesliga media ops teams showing Pulse infrastructure ROI
Creator users (athletes, teams) don't naturally convert to Studio (production teams). Build cross-product narrative showing shared media backbone
Lifecycle and content agents create migration playbooks showing how Creator data flows into Studio for collaborative broadcast workflows
3 Humans + 7 AI Agents
A dedicated marketing team built specifically for ScorePlay. The humans handle strategy and judgment. The AI agents handle execution at scale.
Human Experts
Owns ScorePlay's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.
Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.
Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.
AI Agents
Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase ScorePlay's presence in AI-generated answers.
Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.
Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.
Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.
Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.
Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.
Weekly market intelligence digest curated from ScorePlay's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.
Active Workflows
Here's what the MH-1 system would be doing for ScorePlay from week 1.
AEO agent monitors LLM queries about 'sports media DAM', 'live production asset management', and 'broadcast workflow automation', surfaces ScorePlay documentation in AI indexes
Victorien's LinkedIn becomes content hub publishing monthly insights on sports media trends, live capture challenges, and global distribution strategies positioning CEO as category voice
Paid acquisition targets sports league media operations directors with case studies showing how Pulse reduces live capture time and Creator/Studio improves distribution speed
Lifecycle campaigns identify Creator users at sports clubs/federations, sequences them toward Studio trials by showing production team collaboration benefits and Pulse scale advantages
Weekly competitive monitoring tracks PlayEngine, StamPlay, DotPlay product updates and positioning, feeds intelligence to content team for differentiation messaging
Pipeline intelligence maps sports federation and broadcast studio buying committees, surfaces intent signals from LinkedIn engagement and website behavior
Traditional Marketing vs. MH-1
Traditional Approach
MH-1 System
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
AI Audit + Growth Roadmap
Full diagnostic of ScorePlay's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.
Sprint-Based Execution
2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.
Compounding Intelligence
AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.
AI Marketing Operating System
3 elite humans + AI agents operating your growth system
Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.
Month-to-month. Cancel anytime.
Common Questions
How does MH-1 differ from a marketing agency?
MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.
What kind of results can we expect in the first 90 days?
First 90 days establishes AEO foundations and seeding content authority. Weeks 1-3 audit current SEO ranking gaps and AEO discoverability for sports media infrastructure terms. Weeks 4-6 launch creator-focused content on media asset lifecycle (capture through distribution) and begin Series A thought leadership positioning for Victorien. Weeks 7-12 execute first paid campaigns to sports league media ops teams and activate lifecycle email sequences showing Creator-to-Studio expansion paths.
How do AI assistants recommend sports media management software
When broadcasters or sports federation operators ask Claude or ChatGPT about centralizing live media assets, automating tagging workflows, or scaling global distribution, ScorePlay needs AEO visibility. AEO optimizes Creator, Studio, and Pulse documentation so AI models surface ScorePlay as the integrated media backbone alternative to point solutions.
Can we cancel anytime?
Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for ScorePlay specifically.
How is this page personalized for ScorePlay?
This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of ScorePlay's current marketing. This is a live demo of MH-1's capabilities.
Turn sports media operations into a compounding advantage, not a bottleneck
The system gets smarter every cycle. Let's talk about building it for ScorePlay.
Book a Strategy CallMonth-to-month. Cancel anytime.